Practical, hands-on support across the whole life of an attraction, from feasibility and pre-opening through to reviewing and improving an established operation. Take one service or combine several.
For developers and owners opening something new, established attractions looking to lift performance, and consulting firms that need an operator's experience on their team.
Pre-opening
Specialising in taking attractions from planning to confident, guest-ready operation. From staffing models, SOPs, training frameworks and risk registers through to ticketing systems, retail strategy and staged soft-launch programs. Every workstream is mapped, sequenced and stress-tested ready for opening day.
Experience
Most attractions tell visitors what they have. The good ones tell them what they'll feel. Define exactly what visitors should feel, discover and take away, then build the framework to make it happen consistently: the full visitor journey from first awareness to long after they leave, an interpretive strategy with a coherent through-line, and a commercial layer so great experiences also drive real yield.
Explore Visitor Experience StrategyCommercial
From building pre-opening P&Ls, attendance forecasting and start-up budget modelling, through to pricing strategy, revenue optimisation and identifying where an operating attraction is leaving money on the table. The work goes beyond the numbers, translating financial insight into practical decisions around pricing, product mix, yield management and cost control.
Established attractions
Streamlined processes, reduced costs and efficient workflows don't just improve the bottom line, they create better experiences for visitors and staff alike. Whether that's reviewing costs, redesigning workflows, embedding better ways of working, or improving how data is used to drive decisions, the focus is always practical: identify what's holding an attraction back, build the processes to fix it, and leave teams with the tools and confidence to sustain it.
Strategy
Specialist benchmarking and strategic research on complex projects. A deep-dive comparison across international case studies identifying leading practices, business models, commercial structures, operational frameworks and industry standards, translated into practical, implementation-ready insights: what works, what doesn't, and why it matters for the decisions you or your client are making.
Feasibility
Council, government and investor-grade business cases backed by industry benchmarks, with five-year plans, growth strategy and commercial roadmaps grounded in operator reality.
Every engagement comes with purpose-built tools your team keeps using long after handover, covering pre-opening planning, documentation, financial modelling, visitor experience and benchmarking.
Explore the toolsFor consulting firms
Collaboration sits at the heart of this work. Regular sub-consulting to larger planning and consulting firms brings an operator's lens to their team and their client's project, whether that's an extra pair of hands or a particular skill to round out the team.
Working remotely, across all time zones.
Current and past partners
Canopy Strategic Partners (USA), Senior Strategist with the Economics team since 2024: Columbus Zoo, Kentucky Science Center, National Geographic Museum of Exploration, Idaho Botanical Garden, AZA, Fossil Rim Wildlife Center, Mystic Aquarium and a confidential aquarium feasibility study.
Strategy& Middle East, subject-matter expert on a cultural institution's strategic plan, 2026.
Where I typically plug in
Feasibility & market analysis
Feasibility studies, market analysis and pricing strategies for attractions.
Benchmarking & best practice
International case studies and comparisons, turned into what it means for your client's decision.
Financial modelling & operating plans
Operating models, staffing plans, P&Ls and attendance forecasts grounded in how attractions actually run.
Subject-matter expertise
Operator insight for strategic plans and governance, such as owner and operator controls, delegations, RACI models and strategic KPIs.
Bids & tenders
Operations, visitor experience, market demand and operational readiness input for proposals and consortium bids.
For attractions
Third-party expertise across operations, pre-opening and commercial performance, working directly with your team.
For developers & owners
Fixed-term project roles, including client-side representation through pre-opening.
See it in practiceFor consulting firms
An extra pair of hands for a specific project, or a particular skill to round out your team's expertise.