Pre-opening and operational readiness, visitor experience and commercial strategy for attractions.
Over 20 years of opening and operating attractions across Australia, the United Arab Emirates and the United States. Working with consulting firms, developers, owners and attractions to open and operate with confidence. Diverse and comprehensive experience across a wide range of attractions and industries, tailored to your specific needs.
Collaboration sits at the heart of every engagement, with the work centred on three kinds of clients.
Consulting firms
Whether you need an extra pair of hands for a specific project or a particular skill to round out your team's expertise. An operator's view on feasibility, benchmarking, financial modelling and operational planning.
Working with consulting firmsDevelopers & owners
Opening a new attraction is complex, fast-moving and often a bit messy. Experienced support on your side of the table, translating design into operations, building the operating model and making sure it all comes together in a way that works on day one.
See the Twelve Apostles case studyAttractions
For established attractions there is almost always an opportunity to operate smarter. Reviewing costs, pricing, workflows and the visitor experience, then leaving your team with the tools and confidence to sustain it. Available as consulting or a fixed-term project role.
Operational review & visitor experienceAttraction experience
Aquariums · Zoos & Wildlife · Science Centres · Waterparks · Theme Parks · Nature Parks · Visitor Centres · Heritage & Museums · Ice Rinks · Farm Experiences
Prior to starting her own business, Peta spent her career opening and operating attractions all over the world: Melbourne Aquarium, Dubai Aquarium & Underwater Zoo, The Green Planet Dubai, Yas Waterworld Abu Dhabi, Phillip Island Penguin Parade and the St. Louis Aquarium. All of this has given her a pretty unique view of how this industry works, both behind the scenes and out on the floor.
Turning ideas into something that works in the real world. Not just strategy on paper, but experiences that run well, make sense commercially, and genuinely connect with visitors.
About Peta Wittig ConsultingA practical, operational lens across the attraction lifecycle. From pre-opening to established-attraction reinvention.
2024 to 2026 · Client-side pre-opening
Two and a half years as the commercial and operational lead on the client side with GORCAPA and Development Victoria. Strategy, business model and ticketing, the operating manual, visitor journey and storytelling, through to training the new team for opening in October 2026.
Read the case study“We could not have done it without your expertise, energy and perseverance Peta. You’ve played an integral role in the work to prepare for the operation of this amazing new venue and ensuring visitors have a terrific experience.”
“You should feel proud. Your passion, insights and humanity will create such a legacy.”
I value working alongside teams to share experience, challenge thinking, and help deliver experiences that are both meaningful for visitors and effective for the business.
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