About Peta Wittig Consulting
Peta founded her consulting business in 2023 to shape a career that supported both her professional ambitions and her family's needs. Over the years it had also become clear that many projects could benefit from more hands-on operational experience. Theory, data and desktop insights form the foundation of good planning, and an operational lens from someone who has opened and run attractions strengthens the outcome.
Alongside running her own consultancy in Australia, Peta regularly sub-consults to larger international firms.
Feasibility, Strategy & Operational Planning
Opening a new attraction looks exciting from the outside, but behind the scenes, it's complex, fast-moving, and often a bit messy. It's where strategy meets reality, and where good ideas either hold up… or fall apart.
Successful pre-opening isn't just about timelines and budgets (although they matter). It's about understanding how everything connects: design, operations, people, systems, and making sure it all comes together in a way that actually works on day one. That takes a mix of practical experience, clear thinking, a sense of humour and the ability to adapt when things inevitably change.
Business & Operational Improvement
Strong operations don't just reduce costs, they create better guest experiences, consistent delivery, and businesses that can scale. Peta specialises in turning complex operations into streamlined, high-performing systems. That means refining workflows, embedding practical processes, and using data to drive smarter decisions, whether it's a new opening or an established attraction needing to lift performance.
Commercial & Financial Modelling
Commercial success isn't separate from purpose, it's what makes it possible. Peta works with attractions to build financially sustainable models that support great experiences, ongoing investment, and long-term impact. Her approach combines commercial insight with operational reality: revenue and cost models that are practical, testable, and built to evolve.
Product & Experience Development
Developing new experiences and products isn't just about creativity, it's about commercial outcomes, operational reality, and giving people a reason to come back. Whether it's a single product or an entire experience ecosystem, her focus is the same: practical ideas, grounded in operations, that deliver for both the guest and the business.
