A pre-opening & business improvement specialist.
Consulting. Fixed Term Contracts. Sub-Consultant.
EXPERTise
Visitor Research & Guest Experience
Visitor research and guest experience reviews are invaluable tools for tourism attractions to understand visitor expectations, identify areas for improvement, opportunities for new product & experiences, develop sales & marketing plans and enhance the overall visitor experience. By gathering feedback through surveys, interviews or online reviews, attractions can make data-driven decisions that plan for the future.
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A Phillip Island Nature Parks board priority was developing a Visitor Research Strategy to gain key insights into the impacts of COVID and help drive business decisions during recovery. I led the development of the Nature Parks first ever strategy which not only outlined how and why we would collect data, but provided clear pathways the data would be used, including within sales & marketing plans
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Developing Phillip Island Nature Parks Sales Plan, aligning with our organisation and visitor research strategies to ensure our efforts, energy and investment directly matched our overall objectives and setting clear performance goals. 2022 & 2023 Sales Plan goals were met and a monthly sales meeting was introduced with key stakeholders across the business to ensure we celebrated success and remained focused on our targets.
Skills
Feasibility, Strategic & Operational Planning Pre-Opening & Business Improvement Product & Experience Development Team Learning & Development Financial Management & Planning Sales & Marketing Plans
Business Operations, Efficiency & Process Improvement Visitor Research & Guest Experience Operational Excellence
How Can I Help?
Consulting
Provide third party expertise on many areas of operations & pre-opening.
Project Roles
Fixed term project roles, either in a consulting capacity or direct employee (Australia or Internationally).
Interim Leadership & Executive Roles
Assist with specific project need or fill a temporary skills shortage (Australia or Internationally).